信息化应用和管理水平,成为提升房地产行业竞争力的重点

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          房地产业是我国国民经济的主导产业，在现代社会经济生活中有着举足轻重的地位。经过十几年的发展，中国房地产业正处于向规模化、品牌化、规范运作的转型时期，房地产业的增长方式正在由偏重速度规模向注重效益和市场细分的转变，从主要靠政府政策调控向依靠市场和企业自身调节的方式转变。
随着WTO各项有关条款的兑现和落实，包括房地产业在内的我国经济各方面都将发生新的变化。国民经济的持续增长和居民消费结构的提升，为房地产业提供了高速发展的机会，也使房地产业面对着更加激烈的竞争。充分运用信息技术所带来的巨大生产力，尽快提高自身的信息化应用水平和管理水平,无疑成为提升房地产行业竞争力的重点。
房地产行业是典型的资金密集型行业，具有投资大、风险高、周期久、供应链长、地域性强的特点。房地产行业的信息化建设，必须在先进的管理理念和方法的指导下，从房地产行业的特点出发，满足房地产行业不断发展的需求。
泛普软件-房产中介管理软件正式在这样一种情况下诞生。

      The real estate industry are the leading industries of China's national economy, in the modern social and economic life has a pivotal position. After ten years of development, China's real estate industry is in the large-scale, brand, and standardize the operation of the transition period, the growth mode of the real estate industry is by the emphasis on the speed of the scale to focus on efficiency and market segmentation of the shift from relying mainly on government policy to rely on market regulation and corporate self-regulation mode.
Along with the relevant WTO provisions to honor and implement, including real estate, including all aspects of China's economy will be new changes. The national economy continues to grow and residents in the upgrading of consumption structure, in order to provide a rapid development of the real estate industry the opportunity to make the real estate industry faced increased competition. Make full use of information technology brought about by the enormous productivity, improve their own information as soon as possible applications and management level, will undoubtedly raise the real estate industry has become the focus of competitiveness.
The real estate industry are typical capital-intensive industries, with large investment and high-risk, long cycle, supply chain length, strong regional characteristics. Real estate construction industry, information must be in the advanced management concepts and methods under the guidance of the real estate industry from the characteristics of the real estate industry to meet growing demand.