新产品/项目方案(NewProduct/ProjectProposal)

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What: A template for creating a brief deｓcription of a new project or product idea, typically used as input to a project portfolio front-end “go/no go” decision process. Provides a consistent format for the capture and evaluation of new product and project ideas. Helps implement the front-end of a project portfolio selection methodology, where new project proposals can be rapidly and systematically compared with projects already in the start queue or in operation.
Why: The NPP form (and an attached rough business case) provides a sanity check of this product idea -- how important is it to the customer and the company – and provides a consistent format for making a quick evaluation, comparison, and decision-making by senior management on a large number of project proposals. Having a process for submitting these ideas also helps make sure that “stealth” projects aren't sapping your resources. (Do you really know what people are working on?)
How: Encourage anyone to submit new ideas. Document any business justification understanding in a rough business case to go along with the New Product Proposal. Clearly label assumptions and guesstimates. Feed the proposals into a company system for reviewing new project ideas, prioritizing them, comparing with others in the “start” queue, and authorizing the highest priority projects. The NPP can get approval for further investigation if it's important enough, and eventually even become a full-fledged, approved and funded project.
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New Product/Project Proposal (NPP) Form

Contributed by Global Brain, Inc. from QRPD methodology (www.qrpd.com)

ORIGINATOR: ________________________________ DATE: ___________

PROPOSED NAME OF
PRODUCT: _______________________________________________________________

1. Brief deｓcription of proposed product/service and targeted selling price:

2. Why should our company do it now?

3. Possible markets or users and their potential:

4. Technology: What's involved? Risks?

5. Questions/items for further research:

6. Should this product schedule be accelerated?
Why (market window, competition, ROI calculation, etc.)?